About Us

We help people think about themselves and the world they live in, equipping and empowering them to develop the skills to build their own better futures.

About Us
Lime - Who We Are

Who We Are

We’re a purpose-led strategic discovery, design and development lab with a mission to improve the world in which we live. We combine evidence-informed design, behavioural insight and positive psychology with engaging technologies to craft solutions and interventions that change culture or behaviour.

 

Our multidisciplinary team works with partners, clients, and collaborators to develop new methods for system change. This means we unashamedly beg, steal and borrow from the latest thinking to ensure every project delivers the most significant impact.

What We Do

  • Discovery & Insight

    Discovery & Insight

    We search for a profound understanding of the experiences and perceptions of those we work with. A search that requires real-world research to uncover unique knowledge or prototype and refine new ways of thinking.

  • Engagement & Co-design

    Engagement & Co-design

    We design developmental interventions around people. Our approach begins and ends with those we help to change, based upon collaborative, strategic experiments to learn what they need to navigate their situations.

  • Implementation & Delivery

    Implementation & Delivery

    We recognise the need to be strategic about innovation and design to create new ideas and knowledge, but we also understand how this alone does not guarantee success. We use the principles of system thinking, and our work in, on and through those systems influences them to produce better outcomes for those directly involved and society more widely.

  • Impact & Evaluation

    Impact & Evaluation

    We utilise an approach that’s typical of a fieldwork laboratory. It’s dynamic, iterative, and continually seeks to learn. This process demands robust testing protocols to capture actionable insights that partners, clients and collaborators can use, act upon and evidence impact.

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Why Us?

We’re happy to get involved at any stage of the process, consulting on research, intervention design or implementation. However, we love to do it all, using our tried and tested methodology to ensure that from conception right through to delivery every project achieves its maximum potential.

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The Team

Mark Ashfield

Mark Ashfield

Joanna Broughton

Joanna Broughton

Jo Heywood

Jo Heywood

David Blake

David Blake

David Singleton

David Singleton