Key People

Mark Ashfield

Founder & CEO

Mark founded lime by combining expertise in research-based methodologies, psychology and digital media with an understanding of public engagement developed from working on social and consumer change programmes. During that time he has delivered projects on behalf of a wide range of public, private and community sector agencies.


Jo Broughton

Projects & Partnerships

Jo is a fully accredited executive coach with the International Coach Federation and volunteers as a mentor and supervisor of a team of mentors for a Queen’s Award-winning charity supporting young people in distress aged 9-19. Jo supports our partner schools to get the best out of our programmes and coordinates our delivery activity.


David Singleton

Strategic Development

David was formerly the Managing Director of the Commercial Banking Division of Lloyds Banking Group where, among other things, he was responsible for introducing a customer led approach to service and product design.

David is now putting his knowledge of delivering organisational change on a massive scale to assisting our drive to bring about societal change through the alteration of the behaviours and attitudes of young people.