Our People

Mark Ashfield


Mark founded the lime Group having developed our award winning process of engagement by combining expertise in research-based methodologies, psychology and digital media with an understanding of public engagement developed from working on social and consumer change programmes. During that time he has delivered projects on behalf of a wide range of public, private and community sector agencies.

These programmes are now being used by tens of thousands of young people in thousands of schools, alternative education providers, youth support services and community groups.

Sarah Lawes

Projects & Partnerships

Sarah is responsible for discovering insight around the social issues and behaviours that we tackle, working with our programme users and teachers and developing partnerships to extend the reach of our programmes.

Natalie Williams

Communication & Engagement

Emma Horrex

Project Delivery

Chris Richardson

Production/Creative Design

Chris is the creative flair behind our production team and takes the lead in managing our film crews and the wider production process.

David Singleton

Strategic Development

David was formerly the Managing Director of the Commercial Banking Division of Lloyds Banking Group where, among other things, he was responsible for introducing a customer led approach to service and product design.

David is now putting his knowledge of delivering organisational change on a massive scale to assisting our drive to bring about societal change through the alteration of the behaviours and attitudes of young people.