Road Traffic Collisions (RTCs) are the biggest killer of young people in the UK.

A 15-24 year-old is seventeen times more likely to die on our roads than to be killed by a weapon, including guns and knives, and  four times more likely to die in a road crash than from drug or alcohol poisoning.

Road traffic deaths in 2009 made up just 0.5% of all deaths in the UK that year, but accounted for a quarter of deaths among 15-19 year olds.

Every year, South Yorkshire fire-fighters are called to the scene of hundreds of road traffic collisions, many of which involve young people.

South Yorkshire Fire & Rescue Service is dedicated to tackling this problem and saving lives. That’s why the organisation commissioned lime to deliver the COLLISION project, which explores local young people’s experiences of and attitudes towards road safety and careless driving, and the impact these have on them and the wider community.

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