Changing lives

Our Process

Our track record proves that it is possible to achieve meaningful, lasting, measurable changes in behaviour and attitudes even among those who have already started down a road of bad choices for themselves and their communities. How do we bring about such change? Understand Engage Change

Through a very specific series of steps – like separate cogs working perfectly together to achieve the end goal – we have refined a process that works for any issue, in any area, for any audience, changing lives and communities.

1.Understand

Whatever the issue, lime gets right to the heart of it by seeing it through the eyes of the target audience. Understanding how they perceive it and are affected by it is the crucial first step in developing a solution.

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Listening to young people | Gaining a 360° perspective of the problem

We earn the right to be trusted by young people so that they will tell us the truth about an issue from their perspective and then work with us to help develop a solution. Our programmes are built upon an evidence-led approach that moves beyond the perspective of an outsider to analyse what really triggers behaviour.

While we undertake robust primary research and utilise existing national or local data to get a sense of what’s at the heart of an issue, we believe it is crucial to engage young people wholly, using scenario-based interactive workshops in order to reach a point where they endorse us to assist their search to find their answers. We ensure strength in the process by working with partners and service users to explore local experiences of the subject.

We also understand the importance of context and are meticulous in our pursuit of unique insight to gain a profound sense of the experiences, knowledge and perceptions of those most affected by an issue, as well as how situations arise in which problems occur.

As we gather this information we overlay your service targets, outcomes and goals to gain a 360° perspective of a problem and the starting point for a solution.

Working together to design the answer | Being trusted to tell the story accurately and credibly

Having gained the trust, support and enthusiasm of young people during the previous stage, our fundamental belief is that the best solutions come from their continued involvement through the stages of designing a solution.

We have found that young people are always eager to continue their participation in our projects as we facilitate a process that unpicks the messages they think will have the greatest impact upon their peers.

Young people will advise at every stage: from scriptwriting to acting to pilot testing, their input is vital. This ensures our credibility with their peers and builds ownership in our programmes.

We also consider the impact of those closest to our young people and so we schedule resource design workshops with local teaching professionals too. While we will lead in terms of the resource format and its delivery outcomes, it is imperative that the materials fit local teaching styles.

2. Engage

lime constructs a compelling narrative around the experiences of target groups and practitioners, using a range of creative, digital and interactive media to reinforce key messages in ways that thoroughly engage audiences.

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Bringing their messages to life | Relevant, credible, accurate communication

The experience of those we work with is the key to solving the problem. Whether target groups, practitioners or professionals we find that those closest to the problem usually have the answers (with a little prompting). Our job is to accurately represent those experiences, holding a mirror to the attitudes and behaviours we want to change. This close relationship guarantees relevance, accuracy and integrity in the materials we develop to ensure all audiences are engaged.

This often means deploying more sophisticated methods despite popular approaches of ‘dumbing down’ communication. Involving those closest to an issue is key, but so too is ensuring credible and relevant output. We do this by bringing in highly skilled professionals to interpret and construct a compelling narrative in conjunction with young people.

This narrative tells the story of an issue from the perspective of those most affected, ensuring they identify and engage with a programme that is ‘by them’ and ‘of them’, closely reflecting the realities of their own lives and experiences.

This has to be delivered at a level that resonates with the audience and matches the media imagery that they consume every day. We utilise a range of creative, digital and interactive media to tell their stories, often using elements of film, online gaming and social networks. We reinforce key messages with in-school branding as part of our ‘total immersion’ approach. This means that, while the messages may be introduced in formal lessons, they can also be fortified in school corridors and public spaces, as well as at home via home learning tasks and online campaigns.

This narrative is then supported by learning materials developed in conjunction with local teaching professionals. These plot key points in the resource materials where fundamental decisions are made, providing a safe environment to explore choice, decision-making and what alternative routes could have been taken.

All stages combined | Better-informed choices lead to brighter futures

In order to facilitate a deep exploration of a subject, as well as provide the opportunity to build strategies and tactics that lead to better-informed decisions in the future, our programme activities are delivered as interactive exercises. These necessitate working together, agreeing ground rules, co-operating on tasks and the activities can be developed across various parts of the National Curriculum.

Each resource features ‘nexus points’ – moments in the story whereby a different choice may have brought about an alternative outcome, these are designed to help young people understand where decision-making can break down and how they can cope with it. These can be designed to draw out a whole host of issues, including personal and legal consequences, and the impact of behaviour on others. As well as generally raising awareness around an issue, we also ensure that our resources work in a variety of formal and non-formal settings.

Previous resources have offered activities around peer pressure, conflict, identity choices, consequences and community wrapped around the issue in question.

3. Change

Without thoughtful delivery, good ideas sit on the shelf – and who wants to sit on a shelf! lime’s programmes share the insights we have collected and ultimately bring about long-term, tangible changes in people’s lives.

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Informed delivery | Sharing the insight so we can work together to deliver change

Our programmes rely on sharing the insights we have collected and building the knowledge base of all concerned to ultimately bring about change in people’s lives. This promotes choice, enables better-informed decision-making and produces long-term results.

Developing a great programme alone does not guarantee its success; it must also be delivered consistently and with confidence. Therefore, we undertake detailed training – developed from the information uncovered during consultation – that ensures teaching professionals are completely au fait with the issues faced by young people, from their perspective. We share all of the insider knowledge from previous stages, enabling everyone involved to support their young people in choosing a better future.

Furthermore, we build confidence by involving partner agencies in the training days to add further unique insight in terms of how the problems manifest and are dealt with.

And, of course, we showcase the materials through a process of ‘learning by doing’ – just as our programmes feature practical and engaging exercises and activities, so too do our teacher training workshops.

Sustainable, embedded change

It is important that a programme delivers tangible, measurable outcomes, but also that the programme is supported beyond merely results. As well as measuring effectiveness in terms of attitude and behaviour change, we look at the number of young people we are impacting and how many ‘touch points’ we can create as part of our ‘total immersion’ approach. We also systematically explore further opportunities to extend the impact of a programme in order to continually improve outcomes as well as offer follow-up training and monitor success over the long term.

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